The Future of Consumer Health

The way we view our health and wellbeing – including new aspects of mental health – is, perhaps, changing at an even faster pace. One thing we know for sure: Consumer health of today is not the same as the consumer health of tomorrow.These changes are topics that every individual, organisation or business are discussing every day. It puts tremendous opportunity in front of us to create the next generation of product or service that ensures improvement in global health and wellbeing. We are also seeing the emergence of the next generation – Gen Z – which further fuels the change.

 This new generation is no longer satisfied with Status Q or just having a well-paying/reputable job – the new generation want to have an impact on the world,We are witnessing the rise of a new healthcare system – where “self-care” is taking an increasingly important role. Empowered by technology and the wealth of information now at their fingertips, individuals are taking their health into their own hands, proactively seeking wellness and pre-empting potential ill-health.At RB we have a strong heritage in innovation, and we also have an immovable belief in personcentric healthcare. 

This is why we view the future as the largest opportunity ever to have a positive impact on consumer health and the world overall – but it also requires us to truly change the way we view the world. And this is the journey we are now embarking on – full of excitement!