man. 28. okt.
|Copenhagen Business School
Pricing Challenges in the Pharma Industry: Curative Therapies
Only half a year ago, the world’s most expensive drug was approved. One single dose for a patient costs $2.125 million. How do we deal with the paradigm shift of high-cost one time drugs? Find out more at our next event with Simon-Kucher & Partners, the world’s leader in pricing strategies.
Time & Location
28. okt. 2019 17.00 – 20.00
Copenhagen Business School, Solbjerg Plads 3, 2000 Frederiksberg, Denmark
About the Event
Only half a year ago, the world’s most expensive drug was approved. One single dose for a patient costs $2.125 million. How do we deal with the paradigm shift of high-cost one time drugs? Find out more at our next event with Simon-Kucher & Partners, the world’s leader in pricing strategies.
During this seminar, you will gain a better understanding of how developing a pricing and market strategy works, especially in regards to curative therapies. Curative therapies are healthcare treatments that intend to resolve the disease permanently. With this comes the challenge - how do we price a one-time cure, taking into account the cost of a longer-term treatment? And what are the manufacturer and the consumer’s implications?
Join us as we discuss these questions and more! You will have a networking opportunity over food and drinks after the seminar to meet and talk with the experts in the field.
Speakers:
o Matthias Liefner, Partner
o Martin Sorgenfrei, Manager
o Martina Sampo, Consultant
17:10 – 17:20 Welcome and presentation of CBS Health
17:20 - 17:30 Introduction to Simon-Kucher & Partners
17:30 – 18:40 Seminar 18:40– 19:00 Q&A
19:00 – 19:30 Networking, informal dinner and drinks
Location: SP201 Danske Bank Auditorium | CBS Solbjerg Plads